Market Research- Product Placement

Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs.the action or activity of gathering information about consumers' needs and preferences.about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.

ITV are the largest commerical broadcaster in the UK and are the most watched. in 2014 ITV aired the biggest new drama (Cilla), the most watched soap (Coronation Street), showed the biggest entertainment programme (Britain's Got Talent and I'm A Celebrity Get Me Out Of Here). The most watched programme last year was England V Uruguay in the 2014 World Cup which was shown on ITV.

ITV also reaches all key demographics:

85% of housewives

69% of 16-34's

77% of ABC1 Adults

75% of ABC1 Men

72% of 16-34 Women

99.4% of commercial programmes attract more than 5m viewers. 83% of ITV viewers watch for at least 20 minutes, making it very likely they have seen an ad break. ITV reaches 41.3 million viewers per week.

I would choose ITV to air my advertisments on because it has the largest amount of viewers in the entire United Kingdom and because most of the viewers watch the channel for more than 20 minutes which means that they will most likely be watching the adverts as well. ITV is well know for all its adverts so it will seem reasonable to put youre advert on ITV because your advert will get seen.


Around 99.4% of commercial programmes attract more than 5m viewers. ITV reaches 41.3 million viewers per week. While 83% of ITV viewers watch for at least 20 minutes, making it very likely they have seen an advertisement break

Channel Information on Advertising