Market Research- Competitor analsyis

Piracy Its a Crime

 

This Screen Grab shows us that Piracy is scary and evil and that it can cause evil problems if not used properly. The target audeicne for this advert will be 15-20 becuase this adveert has a look and feel for films they enjoy watching so they will take it seriously.

This close up screen grab of the mans eyes shows us whats wrong with piracy. The fire in his eyes shows his anger and thats whta happens when you Pirate makes everybody angry.

This Screen Grab shows a close up of the man holding a big red X which means that piracy is wrong and big X is clearly stating that this is wrong and shouldnt be done otherwise the consequences will be fatal.

This screen grab shows the man burning all the pirated DVD's to show the audience that they are no point being around, they are useless and cannot be used anymore.

 Anti Piracy Awareness

For the next anti piracy campaign, they have included celebrities ( Arnold Shwarzenegger and Jackie Chan) they have done this to engage the audeince becuase they are celebrites and they are well known. So people might look at this and think becuase celebrities are saying its bad must mean it is quite important.

The next screen grab shows a close up of Jackie Chan, this could also engage the audience becuase it is almost as if Jackie Chan is talking directly to the audience so it could give people the idea that Jackie Chan is physically telling you. People might ake more notice of the message.

This screen grab shows us how this advert has been inspired by the terminator by the use of the quote "Let's Terminate" and by fact the have got the leather coats, bikes and have the action of the cars, This just makes the advert seem cheesy and it doesnt really get the point across.

You Make The Movies

This website is filled with loads of different movies whic all in their own way get about privacy and they have used the way of the film to get their message across. This website will have a target audience ranging from 15-35. The text size and font they use stand out and is clear to read so big words and writing could comply the importance of maybe to watching theese videos.

Knock Off Nigel

This screen grab shows the end of an advert called "Knock-Off Nigel". This screengrab shows us that if you are downloading illegal movies then you are going to have a lot of people sorrounding you becuase it is illegal 

The Industry Trust

- A website with all the 'moments worth fighting for' inspires views to respect the value of creative content by showing audiences that films have an entertainment value worth paying for. One of these adverts is for The Hunger Games.

Use of audience reaction makes people want to see it in the cinema more as they can see how it is affecting those watching it.

-Entices the audience by making them think about the time and effort put into films, by saying its worth paying for.

Criticisms:

Some of the people shown in the adverts are the same people so they obviously haven't used a range of reactions from people. for example this lady comes up in a few different adverts.

- People won't see the adverts if they don't go to see a film in the cinema.

This information allows me to see what my comptitors advertisments are like and what makes them effective or not. This then helps me to decide what elements I want to include in mine to make mine the most effective anti-piracy advertisement.