Market Research Analsyis

 Exisitng products
In research into existing products this is where i looked at different and social message campaigns and the anlsyis of advertsisement. The research I did involved me looking at different adverts but, all adverts had the same idea behind them. All of the adverts i chose to look at end in a problem but the idea of the advert is to resolve the problem to stop the main problem happening. The majority of the adverts i have written about are all in a way surreal becuase they all do show some extreme meaning behind it . Theese kind of adverts have a massive effect on the audience becuase it leaves the audience thinking "this is what happens if we are not careful". In the speeding advert it shows a guy speeding down the road with a family in the car, this advert is very effective becuase it shows that peoples reckless behaviour can cost many different kind of people their lives. The sainsbury's christmas advert had a different effect then the speeding advert did becuase, the speeding advert shows the risk of speeding but the sainsburys advert shows the British and the German coming together on christmas, this advert shows audiences that not all the war was about killing there was also fun, enjoyment and sharing going on between the two countries during world war 1.

Competitor Analysis
try to use emotional response either through love of film or fear
some use celebrity endorsement
use quite dark colours/red means its not good
target the audience through involving them in the ad in a way - say "need your help"
use elements similar to action films - fast paced - trying to cut down on piracy

Advertisement Placement
For the placement of the advertisement I plan to make I researched into five main channels which have a younger (teenaged) demographic. These five channels were MTV, E4, Sky 1, ITV and Comedy Central. All five of these channels would have been a good channel to pay for my advertisement to be played on as the target audience for my advertisement would, more than likely, be watching one of these channels.

Overall I think the best channel for my advertisement to be on would be MTV, during breakfast/daytime for many reasons. One reason why I would choose this channel is that it means that the advertisement is played to the target audience, school children around the age of 12-18. MTV has experienced ratings growth over the last two years among their target audience of 12-34 year-olds, thus making it an ideal channel for the advertisement to be played on. Another reason to advertise on MTV is the price of advertising for a 30 second slot. It is actually quite cheap, the price ranges from around £10-£400 for one 30 second slot. Also breakfast/daytime slots are when the channel is at its most peak times. 

In the past year, MTV viewers 18-34 have spent:

• $21.6 billion on personal computers (home use). CLEARLY A COMPUTER DRIVEN AUDIENCE THIS COULD BE PIRATING VIDEOS. Their is a percentage high percentgae of pirated websites used now and this could be a problem for the film researchers out there if they are trying to find relevant info for their research becuase they are being overthrown by pirated websites.

All types of advertisments would aim to use this style of advertising because it clearly grips the audience in and gets them to focus on the message implanted for them to see and understand.

In conclusion, that in my own advertisment I should be using some of the same elements that the professional adverts use because it obviously has an impact on their audience and then it will make the audience change their opinions on what they are watching. This will give the people who are researching their ideas the chance to create a suitbale advert for those particular group of target audience.