Tuesday, 15 December 2015
music choices
Ident 1
I think this sound and music choice will really benfit my ident becuase the grid is all about happiness and enjoyment so the hip hop/rap music will help bring the cool relaxing vibe which sums up the grid. The neon Lights are sutibale becuase it rpresents night life and they light up at night which is exactly what the grid does brings all of its best shows at night.
Ident 2
Thunder sound effect will work for this ident becuase the grid is all about power and elcetricity sounds which shows us its an electric channel. The csr sounfds will give us the feel of night life hwich is what the grid is all about. The grid is all about night life.
Ident 3
The reason why I chose theese sounds and songs is becuase it fits well with the whole idea of the grid, electricity and lighning reprsetnt the idea of the grid so I thought I could use those sounds. I decided to use dance music becuase dance music is majority electric based so i thought it would help express the idea of the Grid and the type of programmes they show.
There would also have to be a voiceover present and so I thought that i could say " you are now wacthing The Grid stay tuned for a special celebrity edition of workplace banter." This could represent the age group it is aimed at as the voice would be young adults and possibly a music group.
There also needs to be some type of sound effects when the animated "the grid" logo appears on the screen, these are the most relevant ones I chose.
Secondary research
This is the secondary research I completed. In this I highlighted and annotated the important parts of the articles, in helping me continue my research into what would make my advertisement more appealing to the target audience.
By carrying out this research I have found that there are a few ways in which an audience becomes engaged with the advertisement. This being things like; including nudity, stating a direct command having them in a better mood thus allowing them to be better pursuaded.
By carrying out this research I have found that there are a few ways in which an audience becomes engaged with the advertisement. This being things like; including nudity, stating a direct command having them in a better mood thus allowing them to be better pursuaded.
Friday, 11 December 2015
Ident Ideas and On screen graphics plan
Monday, 7 December 2015
Friday, 4 December 2015
Budgeting
£350
for a Sony per day which means it will cost unto £4900 if i will
be using it for 2 weeks to film my anti-piracy advert. However if i
chose the Sony it is almost half of the price of the first camera.
it also picks up better quality videos and images.
£100 per day for this Sony Head will cost £1400 if i would need it to film for two weeks.
I
will need 1 person to be in my piracy ad so i would only need to charge
them to be in it and deeding how successful the filming goes at the end
of it i will charge them.
This is the Miller Compass 12 Solo 75 2-Stage Carbon Fibre Tripod and this is te police hijacker 257 tripod. The different in the prices of theese are 100 pound difference but the police is more stable and strong.
This is the Miller Compass 12 Solo 75 2-Stage Carbon Fibre Tripod and this is te police hijacker 257 tripod. The different in the prices of theese are 100 pound difference but the police is more stable and strong.
The
editing software will be controlled by the symphony Nitris Dx. this is
because it is the cheapest software, it is also a quick, simple and
professional to work with. it will cost £150 per day hired for it. for 1
week it will cost £600 to use and edit with.The total cost for everything will be = £7350.00
Another editing software that can be used is adobe premier pro which you can get on a monthly plan of 26 pound a month.
Location:
The location of my anti piracy ad will be shot in my house, I would also like to try and film at wembley in the medical room.
As part of the research, I plan on looking into the prices of hiring equipment and areas for my advertisement . I will need to look at DSLR cameras which would be suitable for the production of the advertisement. Along with the cameras, I would have to look at equipment such as tripod hire responsible for holding the camera to get better shots. Location hire in, a place to hire which would be suitable for the advertisement and we need some editing software.
It's time to look for talent.
For the advertisement, I would like someone who will be able to fit the role and appearance of a person wearing a mask and a dark jacket; someone who appears to be some sort of burglar. The facial appearance may not matter so much as I expect them to be wearing the mask throughout the entire filming of the advertisement but ideally would need to have a young build about them.
My Ident Storyboards
StoryBoard 1
My idea here was to have a family all comign together to watch the brand new Tv channel The Grid. The idea here was to show the grd is all about family and having a good time together.
StoryBoard 2
The idea of this ident to have all the letters be put into place by ropes and have them to form the grid in the middle of the screen and when all the words at the start have at the start have been joined together the Grid will light up in Neon colours.
StoryBoard 3
StoryBoard 3
The idea of this ident to find all the letters in the darkness of the city and from them together to make the grid with a lightning bolt making the letters light up.
Theese are the storyboards I will be using in my Ident series, they all show a similar resemblance to eachother so that allows them to all link up to create the best Ident series.
Design and Purpose of Tv Idents
The purpose of a TV ident is to let the audience know what the identity of the channel and what it will broadcast on it, for example the E4 channel ident is full of quirky, bright and random. This indicates the type of shows that are going to e played will be of them natures. The E4 channel airs shows like Big Bang Theory, The Midnight Beast and Scream Queens. The indents also help to reinvent a channel. To tell the viewers that it will be showing new shows and changing the entire channel.
Allowing the channel to be reinvented will let it become more appealing because it is catching up with the time and what is new can be put into the channel. For example if the E4 2004 ident Break Bumpers was still current now it would not be clear as to what the channel broadcasts and the audience would not know what to expect as the ident shows no images other than the logo there is no animations or shows. However now that it was reinvented, the channel was able to change for the better and become more well know for it’s fun, quirky and random indents such as ) The little robot) and Caravan Park. This is a much better way of representing the channel for what it really is and is a clear indication to what shows will play.
The first ident I am analysing is a BC 0ne Ident. When the ident starts it shows us a close up of one of the players and then it gives us an aerial shot of them all kicking the ball to each other simultaneously. The close up to the birds eye shot is in a quick move but then when it gets to the players passing the ball it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical ident you would expect to see on the BC. This is because BBC are all for their audiences so they would like to make their idents audience friendly. The BC one ident that shows the footballers kicking the footballs hasn’t got a very high density of detail to it. I can tell though from the ident that some sort of sport programme will be coming on next like match of the day or the league cup show for example. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BC one that football will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BC use content placement very effectively in this ident because, they have set up a football pitch has a background to show us where they are playing. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are playing sport and the /dent is telling the BBC will be airing a sports programme after. With this kind of content placement you won’t see the news following it. The players are standing in a circle, which is a pattern we see across lots of BB /dents. This BBC ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This /dent does show how information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the footballers playing football in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the players kick the ball to each other because football fans might get excited to see that kind of stuff. The BBC have thought about the pace and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the player simultaneously kick the balls is perfect. people dont usually notice that but if something is out of time it doesn2t work well at all. The setting of the football pitch reflects the fact that football or sport will be on the channel next.
Another Ident is the BBC Hippo Ident. The BBC use tempo in the Hippo Ident at the start of the programme becuase, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of one of the hippos and then it gives us an under the water shot of all the hippos swimming round in a circle simultaneously. The close up to the underwater shot is in a quick move but then when it gets to the Hippos swimming under the water it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC. The BBC one Ident that shows the hippos swimming in water hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of documentary programme will be coming on next like David Attenborough Wildlife for example. The design of this ident comes into play to becuase this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that Documentary will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BBC use content placement very effectively in this Ident becuase, they have set up the ocean to show us where the hippos are swimming. Once again we see the circle motif, which could represent the fact BBC brings Britain’s programming from around the world. This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal becuase the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This Ident does show how Information v Entertainment can work becuase, the information is coming from the narration and in some way the ident itself showing all the hippos swimming in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the elephants swimming around in circles. Animal lovers might enjoy watching that. The BBC have thought about the Space and time for this ident well becuase they space of the hippos in the middle of the screen works well. The timings are really well done becuase the moment the words BBC come up and the time the hippos simultaneously swim in a circle is perfect. People don’t usually notice that but if something is out of time it doesn’t work well at all.
The next ident is an ident for challenge. When the Ident starts it has a close up of a contest panel with weird looking contestants to maybe show a humour side of the programme. The start of the ident is slow but then it speeds up then at the moment the title for the programme comes up it slows down. Challenge ident doesn’t have a high density of detail to it. We can tell though from the ident that some sort of game show programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of Challenge that a game show of some kind will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. Challenge Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is casual because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This makes challenge seem like a friendly channel. This Ident does show how Information v Entertainment can work because; the information is coming from the narration and in some way the ident itself showing the contest panel. The entertainment side is watching the funny looking hosts on the game panel. This suggests that challenge shows games and panel shows.
Finally, we look at another BBC ident. The BBC use tempo in the Helicopter Ident at the start of the programme because, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of the helipad and then it gives us an aerial shot of the helicopter flying into land .The close up to the birds eye shot is in a quick move but then when it gets to the helicopter landing it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC. The BBC one Ident that shows the helicopter landing hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of action programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that action will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BBC use content placement very effectively in this Ident because, they have set up a helipad has the background to show us where it is set. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are coming into land and the Ident is telling the BBC will be airing a action programme after. With this kind of content placement you won't see the news following it. This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This Ident does show how Information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the helicopter coming into land on a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the helicopter coming into land. People who like vehicles like that will find enjoyment in that. The BBC have thought about the Space and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the helicopter comes into land is perfect if it wasn’t in time then it will look really unprofessional. The setting is a high drama situation out at sea, which could reflect the dramatic programming shown on BBC one.
Allowing the channel to be reinvented will let it become more appealing because it is catching up with the time and what is new can be put into the channel. For example if the E4 2004 ident Break Bumpers was still current now it would not be clear as to what the channel broadcasts and the audience would not know what to expect as the ident shows no images other than the logo there is no animations or shows. However now that it was reinvented, the channel was able to change for the better and become more well know for it’s fun, quirky and random indents such as ) The little robot) and Caravan Park. This is a much better way of representing the channel for what it really is and is a clear indication to what shows will play.
The first ident I am analysing is a BC 0ne Ident. When the ident starts it shows us a close up of one of the players and then it gives us an aerial shot of them all kicking the ball to each other simultaneously. The close up to the birds eye shot is in a quick move but then when it gets to the players passing the ball it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical ident you would expect to see on the BC. This is because BBC are all for their audiences so they would like to make their idents audience friendly. The BC one ident that shows the footballers kicking the footballs hasn’t got a very high density of detail to it. I can tell though from the ident that some sort of sport programme will be coming on next like match of the day or the league cup show for example. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BC one that football will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BC use content placement very effectively in this ident because, they have set up a football pitch has a background to show us where they are playing. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are playing sport and the /dent is telling the BBC will be airing a sports programme after. With this kind of content placement you won’t see the news following it. The players are standing in a circle, which is a pattern we see across lots of BB /dents. This BBC ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This /dent does show how information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the footballers playing football in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the players kick the ball to each other because football fans might get excited to see that kind of stuff. The BBC have thought about the pace and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the player simultaneously kick the balls is perfect. people dont usually notice that but if something is out of time it doesn2t work well at all. The setting of the football pitch reflects the fact that football or sport will be on the channel next.
Another Ident is the BBC Hippo Ident. The BBC use tempo in the Hippo Ident at the start of the programme becuase, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of one of the hippos and then it gives us an under the water shot of all the hippos swimming round in a circle simultaneously. The close up to the underwater shot is in a quick move but then when it gets to the Hippos swimming under the water it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC. The BBC one Ident that shows the hippos swimming in water hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of documentary programme will be coming on next like David Attenborough Wildlife for example. The design of this ident comes into play to becuase this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that Documentary will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BBC use content placement very effectively in this Ident becuase, they have set up the ocean to show us where the hippos are swimming. Once again we see the circle motif, which could represent the fact BBC brings Britain’s programming from around the world. This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal becuase the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This Ident does show how Information v Entertainment can work becuase, the information is coming from the narration and in some way the ident itself showing all the hippos swimming in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the elephants swimming around in circles. Animal lovers might enjoy watching that. The BBC have thought about the Space and time for this ident well becuase they space of the hippos in the middle of the screen works well. The timings are really well done becuase the moment the words BBC come up and the time the hippos simultaneously swim in a circle is perfect. People don’t usually notice that but if something is out of time it doesn’t work well at all.
The next ident is an ident for challenge. When the Ident starts it has a close up of a contest panel with weird looking contestants to maybe show a humour side of the programme. The start of the ident is slow but then it speeds up then at the moment the title for the programme comes up it slows down. Challenge ident doesn’t have a high density of detail to it. We can tell though from the ident that some sort of game show programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of Challenge that a game show of some kind will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. Challenge Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is casual because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This makes challenge seem like a friendly channel. This Ident does show how Information v Entertainment can work because; the information is coming from the narration and in some way the ident itself showing the contest panel. The entertainment side is watching the funny looking hosts on the game panel. This suggests that challenge shows games and panel shows.
Finally, we look at another BBC ident. The BBC use tempo in the Helicopter Ident at the start of the programme because, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of the helipad and then it gives us an aerial shot of the helicopter flying into land .The close up to the birds eye shot is in a quick move but then when it gets to the helicopter landing it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC. The BBC one Ident that shows the helicopter landing hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of action programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that action will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BBC use content placement very effectively in this Ident because, they have set up a helipad has the background to show us where it is set. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are coming into land and the Ident is telling the BBC will be airing a action programme after. With this kind of content placement you won't see the news following it. This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This Ident does show how Information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the helicopter coming into land on a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the helicopter coming into land. People who like vehicles like that will find enjoyment in that. The BBC have thought about the Space and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the helicopter comes into land is perfect if it wasn’t in time then it will look really unprofessional. The setting is a high drama situation out at sea, which could reflect the dramatic programming shown on BBC one.
Tuesday, 17 November 2015
Tuesday, 3 November 2015
Audience Research Analysis
Before making my advert it was essential to carry out some audience
research. This is because i needed to get some knowledge of what people
know and need to know about anit-priacry. The research was done it in 2
different ways, the first being a VoxPop where i asked some people the
same question. The second was a focus group where people discussed there
answers together. I also onto of there created a questionnaire where i
got 20 people to answer some questions.
To conduct our audience research we wrote out questionaires to help us get an idea of what different peoples opinions on Tv adverts, Piracy and how they like to see different adverts. Using theese questionaires it will give us an idea of what kind of adverts we will need to create to get our audience to watch it and act on whatever the message is condoning. I found out a range of answers but the majority of the people I asked were aged between 11-16 years old. When I also asked another question of do you buy or watch movies online they all said yes, which is illegal for people under the age of 18 to watch movies or buy movies online.
I then tallied up all my answers and I found out that The majority of the youner audience I asked had said they pirated the majority of their movies becuase maybe they are too young to have money.
n the questionnaire, I also asked specific questions like 'Do you agree with piracy?' and 'Where do you tend to see advertisements appear the most?'. For the first question, the majority of the 20 people said that they did not agree with piracy and that it should be stopped. For the second question, over three quarters of the people said that they watch pretty much all the adverts they see via YouTube. From these two questions alone, I can tell that piracy in almost everyones minds is wrong and should be stopped as soon as possible.
My vox pop was a very insightful way of collecting data and was easy to see the results. I asked 5 main questions:
1. What genre of films do you watch?
2. What tv channels do you watch?
3. How do you watch films?
4. Do you understand what anti-piracy is and explain it?
5. Why do you think piracy is seen as a bad thing?
To conduct our audience research we wrote out questionaires to help us get an idea of what different peoples opinions on Tv adverts, Piracy and how they like to see different adverts. Using theese questionaires it will give us an idea of what kind of adverts we will need to create to get our audience to watch it and act on whatever the message is condoning. I found out a range of answers but the majority of the people I asked were aged between 11-16 years old. When I also asked another question of do you buy or watch movies online they all said yes, which is illegal for people under the age of 18 to watch movies or buy movies online.
I then tallied up all my answers and I found out that The majority of the youner audience I asked had said they pirated the majority of their movies becuase maybe they are too young to have money.
n the questionnaire, I also asked specific questions like 'Do you agree with piracy?' and 'Where do you tend to see advertisements appear the most?'. For the first question, the majority of the 20 people said that they did not agree with piracy and that it should be stopped. For the second question, over three quarters of the people said that they watch pretty much all the adverts they see via YouTube. From these two questions alone, I can tell that piracy in almost everyones minds is wrong and should be stopped as soon as possible.
My vox pop was a very insightful way of collecting data and was easy to see the results. I asked 5 main questions:
1. What genre of films do you watch?
2. What tv channels do you watch?
3. How do you watch films?
4. Do you understand what anti-piracy is and explain it?
5. Why do you think piracy is seen as a bad thing?
I chose these as I felt they would give an insight into what sort of things interest the audience and see how much knowledge these students have, this would help when finally creating the advertisement as then I know how much information to include about piracy itself. The general consensus for question one was mainly a wade range but the two most common answers were action and horror so this could help when deciding what genre the advertisement should fall into. I also asked what tv channels they watch as well as how they watch movies, this gave me an insight into what channel I should aim my advertisement for.
In my focus group I asked 2 boys four main questions which were; What is your knowledge of anti-piracy, what piracy adverts catch your attention, what type of things would you want to see in an anti-piracy advert and if you have ever pirated before why have you.
These were the general answers. They know that piracy is watching or downloading things illegally and that people can be fined if caught doing it. The most common advert that catch their attention are ones which are memorable, through being shocking or funny. Also adverts that make comparisons. Something that shocks the audience or makes them laugh. Mainly something that scares the audience into not going onto the websites any more and ones with a clear target audience.
In my focus group I asked 2 boys four main questions which were; What is your knowledge of anti-piracy, what piracy adverts catch your attention, what type of things would you want to see in an anti-piracy advert and if you have ever pirated before why have you.
These were the general answers. They know that piracy is watching or downloading things illegally and that people can be fined if caught doing it. The most common advert that catch their attention are ones which are memorable, through being shocking or funny. Also adverts that make comparisons. Something that shocks the audience or makes them laugh. Mainly something that scares the audience into not going onto the websites any more and ones with a clear target audience.
Vox Pop
Vox Pop from Jack Watson on Vimeo.
My vox pop was a very insightful way of collecting data and was easy to see the results. I asked 5 main questions:
1. What kind of music do you listen to?
2. How many hours of tv do you wacth a day?
3. What genre of films do you like watching?
4. How do you prefer to watch movies?
5. Do you think Piracy is wrong?
I chose these as I felt they would give an insight into what sort of things interest the audience and see how much knowledge these students have, this would help when finally creating the advertisement as then I know how much information to include about piracy itself. The general consensus for question one was mainly a wade range but the two most common answers were action and horror so this could help when deciding what genre the advertisement should fall into. I also asked what tv channels they watch as well as how they watch movies, this gave me an insight into what channel I should aim my advertisement for.
My vox pop was a very insightful way of collecting data and was easy to see the results. I asked 5 main questions:
1. What kind of music do you listen to?
2. How many hours of tv do you wacth a day?
3. What genre of films do you like watching?
4. How do you prefer to watch movies?
5. Do you think Piracy is wrong?
I chose these as I felt they would give an insight into what sort of things interest the audience and see how much knowledge these students have, this would help when finally creating the advertisement as then I know how much information to include about piracy itself. The general consensus for question one was mainly a wade range but the two most common answers were action and horror so this could help when deciding what genre the advertisement should fall into. I also asked what tv channels they watch as well as how they watch movies, this gave me an insight into what channel I should aim my advertisement for.
Monday, 19 October 2015
Pie Charts
What Kind of Music do you listen to? This Graph shows us what kind of music people listen to the graph shows us that most people I gave this questionaire too liked listening to pop music.
How Old are you ? This graph shows us the age of the people who we asked this questionaire too. The average age out of the people we asked were aged between 12 and 18.
How do people think Piracy should be dealt with ? Theese graphs show how people should think Piracy should be dealt with, most people thought that reducing the prices of movies and DVD's would be a great idea.
How Old are you ? This graph shows us the age of the people who we asked this questionaire too. The average age out of the people we asked were aged between 12 and 18.
How do people think Piracy should be dealt with ? Theese graphs show how people should think Piracy should be dealt with, most people thought that reducing the prices of movies and DVD's would be a great idea.
Friday, 16 October 2015
Tuesday, 6 October 2015
Questionnaire
1. What is your age ?
10-20 (5)
30-40 (10)
50-60 (3)
70+ (2)
2. What is your Occupation ?
3. What is your Gender ?
- Male (15)
- Female (5)
4. How many hours do you watch Tv a day ?
0 hours
1-2 hours (14)
3-4 hours (6)
5+ hours
5. Do you prefer long adverts or short adverts ?
6. What is your favrioute genre of music ?
Grime (2)
Hip Hop (8)
Rap (2)
Dance (8)
7. Do you mind if adverts are put after channels ?
8. How do you prefer to see advertisements ?
Tv
9. Do you belive in Piracy ?
10. Do you think piracy has become a big problem in the last few years ?
11. Do you think Its important to learn about Piracy ?
12. What do you want to get out of the adverts you are shown ?
13. How can piracy be reduced ?
14. In which country is piracy the highest ?
15. What do yuo expect from an anti-piracy ad ?
16. How many piracy ads have you seen ?
17. How often do you use the internet a week ?
0 times (1)
1-2 times (10)
3-4 times (5)
5-6 times (5)
7+ times
18. How would you prefer to see ads ?
19. What style of ads do you like seeing ?
20. What is your main resource for taking in media ?
10-20 (5)
30-40 (10)
50-60 (3)
70+ (2)
2. What is your Occupation ?
3. What is your Gender ?
- Male (15)
- Female (5)
4. How many hours do you watch Tv a day ?
0 hours
1-2 hours (14)
3-4 hours (6)
5+ hours
5. Do you prefer long adverts or short adverts ?
6. What is your favrioute genre of music ?
Grime (2)
Hip Hop (8)
Rap (2)
Dance (8)
7. Do you mind if adverts are put after channels ?
8. How do you prefer to see advertisements ?
Tv
9. Do you belive in Piracy ?
10. Do you think piracy has become a big problem in the last few years ?
11. Do you think Its important to learn about Piracy ?
12. What do you want to get out of the adverts you are shown ?
13. How can piracy be reduced ?
14. In which country is piracy the highest ?
15. What do yuo expect from an anti-piracy ad ?
16. How many piracy ads have you seen ?
17. How often do you use the internet a week ?
0 times (1)
1-2 times (10)
3-4 times (5)
5-6 times (5)
7+ times
18. How would you prefer to see ads ?
19. What style of ads do you like seeing ?
20. What is your main resource for taking in media ?
Thursday, 1 October 2015
Market Research Analsyis
Exisitng products
In research into existing products this is where i looked at different and social message campaigns and the anlsyis of advertsisement. The research I did involved me looking at different adverts but, all adverts had the same idea behind them. All of the adverts i chose to look at end in a problem but the idea of the advert is to resolve the problem to stop the main problem happening. The majority of the adverts i have written about are all in a way surreal becuase they all do show some extreme meaning behind it . Theese kind of adverts have a massive effect on the audience becuase it leaves the audience thinking "this is what happens if we are not careful". In the speeding advert it shows a guy speeding down the road with a family in the car, this advert is very effective becuase it shows that peoples reckless behaviour can cost many different kind of people their lives. The sainsbury's christmas advert had a different effect then the speeding advert did becuase, the speeding advert shows the risk of speeding but the sainsburys advert shows the British and the German coming together on christmas, this advert shows audiences that not all the war was about killing there was also fun, enjoyment and sharing going on between the two countries during world war 1.
Competitor Analysis
try to use emotional response either through love of film or fear
some use celebrity endorsement
use quite dark colours/red means its not good
target the audience through involving them in the ad in a way - say "need your help"
use elements similar to action films - fast paced - trying to cut down on piracy
Advertisement Placement
For the placement of the advertisement I plan to make I researched into five main channels which have a younger (teenaged) demographic. These five channels were MTV, E4, Sky 1, ITV and Comedy Central. All five of these channels would have been a good channel to pay for my advertisement to be played on as the target audience for my advertisement would, more than likely, be watching one of these channels.
Overall I think the best channel for my advertisement to be on would be MTV, during breakfast/daytime for many reasons. One reason why I would choose this channel is that it means that the advertisement is played to the target audience, school children around the age of 12-18. MTV has experienced ratings growth over the last two years among their target audience of 12-34 year-olds, thus making it an ideal channel for the advertisement to be played on. Another reason to advertise on MTV is the price of advertising for a 30 second slot. It is actually quite cheap, the price ranges from around £10-£400 for one 30 second slot. Also breakfast/daytime slots are when the channel is at its most peak times.
In the past year, MTV viewers 18-34 have spent:
In
conclusion, that in my own advertisment I should be using some of the
same elements that the professional adverts use because it obviously has
an impact on their audience and then it will make the audience change their opinions on what they are watching. This will give the people who are researching their ideas the chance to create a suitbale advert for those particular group of target audience.
In research into existing products this is where i looked at different and social message campaigns and the anlsyis of advertsisement. The research I did involved me looking at different adverts but, all adverts had the same idea behind them. All of the adverts i chose to look at end in a problem but the idea of the advert is to resolve the problem to stop the main problem happening. The majority of the adverts i have written about are all in a way surreal becuase they all do show some extreme meaning behind it . Theese kind of adverts have a massive effect on the audience becuase it leaves the audience thinking "this is what happens if we are not careful". In the speeding advert it shows a guy speeding down the road with a family in the car, this advert is very effective becuase it shows that peoples reckless behaviour can cost many different kind of people their lives. The sainsbury's christmas advert had a different effect then the speeding advert did becuase, the speeding advert shows the risk of speeding but the sainsburys advert shows the British and the German coming together on christmas, this advert shows audiences that not all the war was about killing there was also fun, enjoyment and sharing going on between the two countries during world war 1.
Competitor Analysis
try to use emotional response either through love of film or fear
some use celebrity endorsement
use quite dark colours/red means its not good
target the audience through involving them in the ad in a way - say "need your help"
use elements similar to action films - fast paced - trying to cut down on piracy
Advertisement Placement
For the placement of the advertisement I plan to make I researched into five main channels which have a younger (teenaged) demographic. These five channels were MTV, E4, Sky 1, ITV and Comedy Central. All five of these channels would have been a good channel to pay for my advertisement to be played on as the target audience for my advertisement would, more than likely, be watching one of these channels.
Overall I think the best channel for my advertisement to be on would be MTV, during breakfast/daytime for many reasons. One reason why I would choose this channel is that it means that the advertisement is played to the target audience, school children around the age of 12-18. MTV has experienced ratings growth over the last two years among their target audience of 12-34 year-olds, thus making it an ideal channel for the advertisement to be played on. Another reason to advertise on MTV is the price of advertising for a 30 second slot. It is actually quite cheap, the price ranges from around £10-£400 for one 30 second slot. Also breakfast/daytime slots are when the channel is at its most peak times.
In the past year, MTV viewers 18-34 have spent:
• $21.6 billion on personal computers (home use). CLEARLY A COMPUTER DRIVEN AUDIENCE THIS COULD BE PIRATING VIDEOS. Their is a percentage high percentgae of pirated websites used now and this could be a problem for the film researchers out there if they are trying to find relevant info for their research becuase they are being overthrown by pirated websites.
All types of advertisments would aim to use this style of advertising because it clearly grips the audience in and gets them to focus on the message implanted for them to see and understand.
All types of advertisments would aim to use this style of advertising because it clearly grips the audience in and gets them to focus on the message implanted for them to see and understand.
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