The purpose of a TV ident is to let the audience know what the identity of the channel and what it will broadcast on it, for example the E4 channel ident is full of quirky, bright and random. This indicates the type of shows that are going to e played will be of them natures. The E4 channel airs shows like Big Bang Theory, The Midnight Beast and Scream Queens. The indents also help to reinvent a channel. To tell the viewers that it will be showing new shows and changing the entire channel.
Allowing the channel to be reinvented will let it become more appealing because it is catching up with the time and what is new can be put into the channel. For example if the E4 2004 ident Break Bumpers was still current now it would not be clear as to what the channel broadcasts and the audience would not know what to expect as the ident shows no images other than the logo there is no animations or shows. However now that it was reinvented, the channel was able to change for the better and become more well know for it’s fun, quirky and random indents such as ) The little robot) and Caravan Park. This is a much better way of representing the channel for what it really is and is a clear indication to what shows will play.
The first ident I am analysing is a BC 0ne Ident. When the ident starts it shows us a close up of one of the players and then it gives us an aerial shot of them all kicking the ball to each other simultaneously. The close up to the birds eye shot is in a quick move but then when it gets to the players passing the ball it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical ident you would expect to see on the BC. This is because BBC are all for their audiences so they would like to make their idents audience friendly. The BC one ident that shows the footballers kicking the footballs hasn’t got a very high density of detail to it. I can tell though from the ident that some sort of sport programme will be coming on next like match of the day or the league cup show for example. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BC one that football will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BC use content placement very effectively in this ident because, they have set up a football pitch has a background to show us where they are playing. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are playing sport and the /dent is telling the BBC will be airing a sports programme after. With this kind of content placement you won’t see the news following it. The players are standing in a circle, which is a pattern we see across lots of BB /dents.
This BBC ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This /dent does show how information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the footballers playing football in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the players kick the ball to each other because football fans might get excited to see that kind of stuff. The BBC have thought about the pace and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the player simultaneously kick the balls is perfect. people dont usually notice that but if something is out of time it doesn2t work well at all. The setting of the football pitch reflects the fact that football or sport will be on the channel next.
Another Ident is the BBC Hippo Ident. The BBC use tempo in the Hippo Ident at the start of the programme becuase, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of one of the hippos and then it gives us an under the water shot of all the hippos swimming round in a circle simultaneously. The close up to the underwater shot is in a quick move but then when it gets to the Hippos swimming under the water it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC.
The BBC one Ident that shows the hippos swimming in water hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of documentary programme will be coming on next like David Attenborough Wildlife for example. The design of this ident comes into play to becuase this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that Documentary will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next.
The BBC use content placement very effectively in this Ident becuase, they have set up the ocean to show us where the hippos are swimming. Once again we see the circle motif, which could represent the fact BBC brings Britain’s programming from around the world.
This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal becuase the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers.
This Ident does show how Information v Entertainment can work becuase, the information is coming from the narration and in some way the ident itself showing all the hippos swimming in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the elephants swimming around in circles. Animal lovers might enjoy watching that.
The BBC have thought about the Space and time for this ident well becuase they space of the hippos in the middle of the screen works well. The timings are really well done becuase the moment the words BBC come up and the time the hippos simultaneously swim in a circle is perfect. People don’t usually notice that but if something is out of time it doesn’t work well at all.
The next ident is an ident for challenge. When the Ident starts it has a close up of a contest panel with weird looking contestants to maybe show a humour side of the programme. The start of the ident is slow but then it speeds up then at the moment the title for the programme comes up it slows down.
Challenge ident doesn’t have a high density of detail to it. We can tell though from the ident that some sort of game show programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of Challenge that a game show of some kind will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next.
Challenge Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is casual because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This makes challenge seem like a friendly channel.
This Ident does show how Information v Entertainment can work because; the information is coming from the narration and in some way the ident itself showing the contest panel. The entertainment side is watching the funny looking hosts on the game panel. This suggests that challenge shows games and panel shows.
Finally, we look at another BBC ident. The BBC use tempo in the Helicopter Ident at the start of the programme because, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of the helipad and then it gives us an aerial shot of the helicopter flying into land .The close up to the birds eye shot is in a quick move but then when it gets to the helicopter landing it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC.
The BBC one Ident that shows the helicopter landing hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of action programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that action will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next.
The BBC use content placement very effectively in this Ident because, they have set up a helipad has the background to show us where it is set. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are coming into land and the Ident is telling the BBC will be airing a action programme after. With this kind of content placement you won't see the news following it.
This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers.
This Ident does show how Information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the helicopter coming into land on a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the helicopter coming into land. People who like vehicles like that will find enjoyment in that.
The BBC have thought about the Space and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the helicopter comes into land is perfect if it wasn’t in time then it will look really unprofessional. The setting is a high drama situation out at sea, which could reflect the dramatic programming shown on BBC one.
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