Tuesday, 15 December 2015
music choices
Ident 1
I think this sound and music choice will really benfit my ident becuase the grid is all about happiness and enjoyment so the hip hop/rap music will help bring the cool relaxing vibe which sums up the grid. The neon Lights are sutibale becuase it rpresents night life and they light up at night which is exactly what the grid does brings all of its best shows at night.
Ident 2
Thunder sound effect will work for this ident becuase the grid is all about power and elcetricity sounds which shows us its an electric channel. The csr sounfds will give us the feel of night life hwich is what the grid is all about. The grid is all about night life.
Ident 3
The reason why I chose theese sounds and songs is becuase it fits well with the whole idea of the grid, electricity and lighning reprsetnt the idea of the grid so I thought I could use those sounds. I decided to use dance music becuase dance music is majority electric based so i thought it would help express the idea of the Grid and the type of programmes they show.
There would also have to be a voiceover present and so I thought that i could say " you are now wacthing The Grid stay tuned for a special celebrity edition of workplace banter." This could represent the age group it is aimed at as the voice would be young adults and possibly a music group.
There also needs to be some type of sound effects when the animated "the grid" logo appears on the screen, these are the most relevant ones I chose.
Secondary research
This is the secondary research I completed. In this I highlighted and annotated the important parts of the articles, in helping me continue my research into what would make my advertisement more appealing to the target audience.















By carrying out this research I have found that there are a few ways in which an audience becomes engaged with the advertisement. This being things like; including nudity, stating a direct command having them in a better mood thus allowing them to be better pursuaded.
By carrying out this research I have found that there are a few ways in which an audience becomes engaged with the advertisement. This being things like; including nudity, stating a direct command having them in a better mood thus allowing them to be better pursuaded.
Friday, 11 December 2015
Ident Ideas and On screen graphics plan
I made the created the logo this way becuase I want it to make it into Neon Lights becuase, this shows us that The Grid is filled with excitement becuase Neon Lights add excitement to the place. This Graphic will be used in all 3 of my idents.
Monday, 7 December 2015
Friday, 4 December 2015
Budgeting
£350
for a Sony per day which means it will cost unto £4900 if i will
be using it for 2 weeks to film my anti-piracy advert. However if i
chose the Sony it is almost half of the price of the first camera.
it also picks up better quality videos and images.
£100 per day for this Sony Head will cost £1400 if i would need it to film for two weeks.
I
will need 1 person to be in my piracy ad so i would only need to charge
them to be in it and deeding how successful the filming goes at the end
of it i will charge them.

This is the Miller Compass 12 Solo 75 2-Stage Carbon Fibre Tripod and this is te police hijacker 257 tripod. The different in the prices of theese are 100 pound difference but the police is more stable and strong.
This is the Miller Compass 12 Solo 75 2-Stage Carbon Fibre Tripod and this is te police hijacker 257 tripod. The different in the prices of theese are 100 pound difference but the police is more stable and strong.
The
editing software will be controlled by the symphony Nitris Dx. this is
because it is the cheapest software, it is also a quick, simple and
professional to work with. it will cost £150 per day hired for it. for 1
week it will cost £600 to use and edit with.The total cost for everything will be = £7350.00
Another editing software that can be used is adobe premier pro which you can get on a monthly plan of 26 pound a month.
Location:
The location of my anti piracy ad will be shot in my house, I would also like to try and film at wembley in the medical room.
As part of the research, I plan on looking into the prices of hiring equipment and areas for my advertisement . I will need to look at DSLR cameras which would be suitable for the production of the advertisement. Along with the cameras, I would have to look at equipment such as tripod hire responsible for holding the camera to get better shots. Location hire in, a place to hire which would be suitable for the advertisement and we need some editing software.
It's time to look for talent.
For the advertisement, I would like someone who will be able to fit the role and appearance of a person wearing a mask and a dark jacket; someone who appears to be some sort of burglar. The facial appearance may not matter so much as I expect them to be wearing the mask throughout the entire filming of the advertisement but ideally would need to have a young build about them.
My Ident Storyboards
StoryBoard 1
My idea here was to have a family all comign together to watch the brand new Tv channel The Grid. The idea here was to show the grd is all about family and having a good time together.
StoryBoard 2
The idea of this ident to have all the letters be put into place by ropes and have them to form the grid in the middle of the screen and when all the words at the start have at the start have been joined together the Grid will light up in Neon colours.
StoryBoard 3
StoryBoard 3
The idea of this ident to find all the letters in the darkness of the city and from them together to make the grid with a lightning bolt making the letters light up.
Theese are the storyboards I will be using in my Ident series, they all show a similar resemblance to eachother so that allows them to all link up to create the best Ident series.
Design and Purpose of Tv Idents
The purpose of a TV ident is to let the audience know what the identity of the channel and what it will broadcast on it, for example the E4 channel ident is full of quirky, bright and random. This indicates the type of shows that are going to e played will be of them natures. The E4 channel airs shows like Big Bang Theory, The Midnight Beast and Scream Queens. The indents also help to reinvent a channel. To tell the viewers that it will be showing new shows and changing the entire channel.
Allowing the channel to be reinvented will let it become more appealing because it is catching up with the time and what is new can be put into the channel. For example if the E4 2004 ident Break Bumpers was still current now it would not be clear as to what the channel broadcasts and the audience would not know what to expect as the ident shows no images other than the logo there is no animations or shows. However now that it was reinvented, the channel was able to change for the better and become more well know for it’s fun, quirky and random indents such as ) The little robot) and Caravan Park. This is a much better way of representing the channel for what it really is and is a clear indication to what shows will play.
The first ident I am analysing is a BC 0ne Ident. When the ident starts it shows us a close up of one of the players and then it gives us an aerial shot of them all kicking the ball to each other simultaneously. The close up to the birds eye shot is in a quick move but then when it gets to the players passing the ball it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical ident you would expect to see on the BC. This is because BBC are all for their audiences so they would like to make their idents audience friendly. The BC one ident that shows the footballers kicking the footballs hasn’t got a very high density of detail to it. I can tell though from the ident that some sort of sport programme will be coming on next like match of the day or the league cup show for example. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BC one that football will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BC use content placement very effectively in this ident because, they have set up a football pitch has a background to show us where they are playing. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are playing sport and the /dent is telling the BBC will be airing a sports programme after. With this kind of content placement you won’t see the news following it. The players are standing in a circle, which is a pattern we see across lots of BB /dents. This BBC ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This /dent does show how information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the footballers playing football in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the players kick the ball to each other because football fans might get excited to see that kind of stuff. The BBC have thought about the pace and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the player simultaneously kick the balls is perfect. people dont usually notice that but if something is out of time it doesn2t work well at all. The setting of the football pitch reflects the fact that football or sport will be on the channel next.
Another Ident is the BBC Hippo Ident. The BBC use tempo in the Hippo Ident at the start of the programme becuase, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of one of the hippos and then it gives us an under the water shot of all the hippos swimming round in a circle simultaneously. The close up to the underwater shot is in a quick move but then when it gets to the Hippos swimming under the water it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC. The BBC one Ident that shows the hippos swimming in water hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of documentary programme will be coming on next like David Attenborough Wildlife for example. The design of this ident comes into play to becuase this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that Documentary will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BBC use content placement very effectively in this Ident becuase, they have set up the ocean to show us where the hippos are swimming. Once again we see the circle motif, which could represent the fact BBC brings Britain’s programming from around the world. This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal becuase the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This Ident does show how Information v Entertainment can work becuase, the information is coming from the narration and in some way the ident itself showing all the hippos swimming in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the elephants swimming around in circles. Animal lovers might enjoy watching that. The BBC have thought about the Space and time for this ident well becuase they space of the hippos in the middle of the screen works well. The timings are really well done becuase the moment the words BBC come up and the time the hippos simultaneously swim in a circle is perfect. People don’t usually notice that but if something is out of time it doesn’t work well at all.
The next ident is an ident for challenge. When the Ident starts it has a close up of a contest panel with weird looking contestants to maybe show a humour side of the programme. The start of the ident is slow but then it speeds up then at the moment the title for the programme comes up it slows down. Challenge ident doesn’t have a high density of detail to it. We can tell though from the ident that some sort of game show programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of Challenge that a game show of some kind will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. Challenge Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is casual because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This makes challenge seem like a friendly channel. This Ident does show how Information v Entertainment can work because; the information is coming from the narration and in some way the ident itself showing the contest panel. The entertainment side is watching the funny looking hosts on the game panel. This suggests that challenge shows games and panel shows.
Finally, we look at another BBC ident. The BBC use tempo in the Helicopter Ident at the start of the programme because, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of the helipad and then it gives us an aerial shot of the helicopter flying into land .The close up to the birds eye shot is in a quick move but then when it gets to the helicopter landing it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC. The BBC one Ident that shows the helicopter landing hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of action programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that action will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BBC use content placement very effectively in this Ident because, they have set up a helipad has the background to show us where it is set. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are coming into land and the Ident is telling the BBC will be airing a action programme after. With this kind of content placement you won't see the news following it. This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This Ident does show how Information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the helicopter coming into land on a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the helicopter coming into land. People who like vehicles like that will find enjoyment in that. The BBC have thought about the Space and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the helicopter comes into land is perfect if it wasn’t in time then it will look really unprofessional. The setting is a high drama situation out at sea, which could reflect the dramatic programming shown on BBC one.
Allowing the channel to be reinvented will let it become more appealing because it is catching up with the time and what is new can be put into the channel. For example if the E4 2004 ident Break Bumpers was still current now it would not be clear as to what the channel broadcasts and the audience would not know what to expect as the ident shows no images other than the logo there is no animations or shows. However now that it was reinvented, the channel was able to change for the better and become more well know for it’s fun, quirky and random indents such as ) The little robot) and Caravan Park. This is a much better way of representing the channel for what it really is and is a clear indication to what shows will play.
The first ident I am analysing is a BC 0ne Ident. When the ident starts it shows us a close up of one of the players and then it gives us an aerial shot of them all kicking the ball to each other simultaneously. The close up to the birds eye shot is in a quick move but then when it gets to the players passing the ball it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical ident you would expect to see on the BC. This is because BBC are all for their audiences so they would like to make their idents audience friendly. The BC one ident that shows the footballers kicking the footballs hasn’t got a very high density of detail to it. I can tell though from the ident that some sort of sport programme will be coming on next like match of the day or the league cup show for example. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BC one that football will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BC use content placement very effectively in this ident because, they have set up a football pitch has a background to show us where they are playing. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are playing sport and the /dent is telling the BBC will be airing a sports programme after. With this kind of content placement you won’t see the news following it. The players are standing in a circle, which is a pattern we see across lots of BB /dents. This BBC ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This /dent does show how information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the footballers playing football in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the players kick the ball to each other because football fans might get excited to see that kind of stuff. The BBC have thought about the pace and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the player simultaneously kick the balls is perfect. people dont usually notice that but if something is out of time it doesn2t work well at all. The setting of the football pitch reflects the fact that football or sport will be on the channel next.
Another Ident is the BBC Hippo Ident. The BBC use tempo in the Hippo Ident at the start of the programme becuase, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of one of the hippos and then it gives us an under the water shot of all the hippos swimming round in a circle simultaneously. The close up to the underwater shot is in a quick move but then when it gets to the Hippos swimming under the water it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC. The BBC one Ident that shows the hippos swimming in water hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of documentary programme will be coming on next like David Attenborough Wildlife for example. The design of this ident comes into play to becuase this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that Documentary will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BBC use content placement very effectively in this Ident becuase, they have set up the ocean to show us where the hippos are swimming. Once again we see the circle motif, which could represent the fact BBC brings Britain’s programming from around the world. This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal becuase the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This Ident does show how Information v Entertainment can work becuase, the information is coming from the narration and in some way the ident itself showing all the hippos swimming in a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the elephants swimming around in circles. Animal lovers might enjoy watching that. The BBC have thought about the Space and time for this ident well becuase they space of the hippos in the middle of the screen works well. The timings are really well done becuase the moment the words BBC come up and the time the hippos simultaneously swim in a circle is perfect. People don’t usually notice that but if something is out of time it doesn’t work well at all.
The next ident is an ident for challenge. When the Ident starts it has a close up of a contest panel with weird looking contestants to maybe show a humour side of the programme. The start of the ident is slow but then it speeds up then at the moment the title for the programme comes up it slows down. Challenge ident doesn’t have a high density of detail to it. We can tell though from the ident that some sort of game show programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of Challenge that a game show of some kind will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. Challenge Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is casual because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This makes challenge seem like a friendly channel. This Ident does show how Information v Entertainment can work because; the information is coming from the narration and in some way the ident itself showing the contest panel. The entertainment side is watching the funny looking hosts on the game panel. This suggests that challenge shows games and panel shows.
Finally, we look at another BBC ident. The BBC use tempo in the Helicopter Ident at the start of the programme because, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of the helipad and then it gives us an aerial shot of the helicopter flying into land .The close up to the birds eye shot is in a quick move but then when it gets to the helicopter landing it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC. The BBC one Ident that shows the helicopter landing hasn’t got a very high density of detail to it. We can tell though from the ident that some sort of action programme will be coming on next. The design of this ident comes into play to because this ident wasn’t designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that action will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next. The BBC use content placement very effectively in this Ident because, they have set up a helipad has the background to show us where it is set. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are coming into land and the Ident is telling the BBC will be airing a action programme after. With this kind of content placement you won't see the news following it. This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers. This Ident does show how Information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the helicopter coming into land on a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the helicopter coming into land. People who like vehicles like that will find enjoyment in that. The BBC have thought about the Space and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the helicopter comes into land is perfect if it wasn’t in time then it will look really unprofessional. The setting is a high drama situation out at sea, which could reflect the dramatic programming shown on BBC one.
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