Tuesday, 17 November 2015
Tuesday, 3 November 2015
Audience Research Analysis
Before making my advert it was essential to carry out some audience
research. This is because i needed to get some knowledge of what people
know and need to know about anit-priacry. The research was done it in 2
different ways, the first being a VoxPop where i asked some people the
same question. The second was a focus group where people discussed there
answers together. I also onto of there created a questionnaire where i
got 20 people to answer some questions.
To conduct our audience research we wrote out questionaires to help us get an idea of what different peoples opinions on Tv adverts, Piracy and how they like to see different adverts. Using theese questionaires it will give us an idea of what kind of adverts we will need to create to get our audience to watch it and act on whatever the message is condoning. I found out a range of answers but the majority of the people I asked were aged between 11-16 years old. When I also asked another question of do you buy or watch movies online they all said yes, which is illegal for people under the age of 18 to watch movies or buy movies online.
I then tallied up all my answers and I found out that The majority of the youner audience I asked had said they pirated the majority of their movies becuase maybe they are too young to have money.
n the questionnaire, I also asked specific questions like 'Do you agree with piracy?' and 'Where do you tend to see advertisements appear the most?'. For the first question, the majority of the 20 people said that they did not agree with piracy and that it should be stopped. For the second question, over three quarters of the people said that they watch pretty much all the adverts they see via YouTube. From these two questions alone, I can tell that piracy in almost everyones minds is wrong and should be stopped as soon as possible.
My vox pop was a very insightful way of collecting data and was easy to see the results. I asked 5 main questions:
1. What genre of films do you watch?
2. What tv channels do you watch?
3. How do you watch films?
4. Do you understand what anti-piracy is and explain it?
5. Why do you think piracy is seen as a bad thing?
To conduct our audience research we wrote out questionaires to help us get an idea of what different peoples opinions on Tv adverts, Piracy and how they like to see different adverts. Using theese questionaires it will give us an idea of what kind of adverts we will need to create to get our audience to watch it and act on whatever the message is condoning. I found out a range of answers but the majority of the people I asked were aged between 11-16 years old. When I also asked another question of do you buy or watch movies online they all said yes, which is illegal for people under the age of 18 to watch movies or buy movies online.
I then tallied up all my answers and I found out that The majority of the youner audience I asked had said they pirated the majority of their movies becuase maybe they are too young to have money.
n the questionnaire, I also asked specific questions like 'Do you agree with piracy?' and 'Where do you tend to see advertisements appear the most?'. For the first question, the majority of the 20 people said that they did not agree with piracy and that it should be stopped. For the second question, over three quarters of the people said that they watch pretty much all the adverts they see via YouTube. From these two questions alone, I can tell that piracy in almost everyones minds is wrong and should be stopped as soon as possible.
My vox pop was a very insightful way of collecting data and was easy to see the results. I asked 5 main questions:
1. What genre of films do you watch?
2. What tv channels do you watch?
3. How do you watch films?
4. Do you understand what anti-piracy is and explain it?
5. Why do you think piracy is seen as a bad thing?
I chose these as I felt they would give an insight into what sort of things interest the audience and see how much knowledge these students have, this would help when finally creating the advertisement as then I know how much information to include about piracy itself. The general consensus for question one was mainly a wade range but the two most common answers were action and horror so this could help when deciding what genre the advertisement should fall into. I also asked what tv channels they watch as well as how they watch movies, this gave me an insight into what channel I should aim my advertisement for.
In my focus group I asked 2 boys four main questions which were; What is your knowledge of anti-piracy, what piracy adverts catch your attention, what type of things would you want to see in an anti-piracy advert and if you have ever pirated before why have you.
These were the general answers. They know that piracy is watching or downloading things illegally and that people can be fined if caught doing it. The most common advert that catch their attention are ones which are memorable, through being shocking or funny. Also adverts that make comparisons. Something that shocks the audience or makes them laugh. Mainly something that scares the audience into not going onto the websites any more and ones with a clear target audience.
In my focus group I asked 2 boys four main questions which were; What is your knowledge of anti-piracy, what piracy adverts catch your attention, what type of things would you want to see in an anti-piracy advert and if you have ever pirated before why have you.
These were the general answers. They know that piracy is watching or downloading things illegally and that people can be fined if caught doing it. The most common advert that catch their attention are ones which are memorable, through being shocking or funny. Also adverts that make comparisons. Something that shocks the audience or makes them laugh. Mainly something that scares the audience into not going onto the websites any more and ones with a clear target audience.
Vox Pop
Vox Pop from Jack Watson on Vimeo.
My vox pop was a very insightful way of collecting data and was easy to see the results. I asked 5 main questions:
1. What kind of music do you listen to?
2. How many hours of tv do you wacth a day?
3. What genre of films do you like watching?
4. How do you prefer to watch movies?
5. Do you think Piracy is wrong?
I chose these as I felt they would give an insight into what sort of things interest the audience and see how much knowledge these students have, this would help when finally creating the advertisement as then I know how much information to include about piracy itself. The general consensus for question one was mainly a wade range but the two most common answers were action and horror so this could help when deciding what genre the advertisement should fall into. I also asked what tv channels they watch as well as how they watch movies, this gave me an insight into what channel I should aim my advertisement for.
My vox pop was a very insightful way of collecting data and was easy to see the results. I asked 5 main questions:
1. What kind of music do you listen to?
2. How many hours of tv do you wacth a day?
3. What genre of films do you like watching?
4. How do you prefer to watch movies?
5. Do you think Piracy is wrong?
I chose these as I felt they would give an insight into what sort of things interest the audience and see how much knowledge these students have, this would help when finally creating the advertisement as then I know how much information to include about piracy itself. The general consensus for question one was mainly a wade range but the two most common answers were action and horror so this could help when deciding what genre the advertisement should fall into. I also asked what tv channels they watch as well as how they watch movies, this gave me an insight into what channel I should aim my advertisement for.
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